In your quest to be the best business owner, are you doing everything possible to find the best customers?
Although you do not get to choose your customers, you can find some that prove to be more loyal than others. When you do find those loyal ones, make sure you show them how much you appreciate your business.
That said having the best customers’ matters on many fronts.
One of the more important facets of this is making sure your customers do not try and pull a fast one on you.
So, how might they go about doing such a thing?
Are Chargebacks Costing You an Arm and a Leg?
One way some customers can get the upper-hand on you is by throwing chargebacks your way.
For the newer business owner, chargebacks occur when a customer won’t pay for a credit card sale they made. Although there may be a legitimate reason why they do this, other times it is a matter of fraud. In doing so, they put you the business owner in a financial hole.
As you look for protection against chargebacks, remember that they don’t have to leave you down and out.
By working with the right payment protection provider, you can track your activities.
In doing so, you can get alerts to fraud and other issues that could leave your business finances reeling. From the payment start-to-finish process, rest easier knowing someone has your back.
Although you can’t know ahead of time if a customer will honor their purchases, be ready to fight back if they do not.
Are Some Customers Going Behind Your Back?
Even though customers have the right to shop your competitors, are they doing so in a way that hurts your brand?
One example of this would be speaking in a bad way about you on social media. Though you can’t prevent people from discussing shopping experiences, are some not honest?
It could have appeared that you or a member of your team did not provide them with the service they wanted.
In situations where that’s the case, they then went to the Internet and vented. Almost every customer has a bad experience or two with even the best of businesses over time. It is up to you to make sure that such an experience is a rarity, not the norm.
If a customer does take to social media to vent, do your best to stop the damage before it grows.
Respond in a professional manner to their concerns. By showing that you do care, you more times than not will win them back.
Are Your Customers Getting Your Best?
So that you have the most loyal customers out there, be sure to reward those who show a loyalty to your brand.
By offering different rewards, you stand a better chance of keeping them in the fold for years to come.
As those customers appreciate what you do, they’re more apt to share with others. In doing so, your revenue will increase more times than not.
When you shop for the best customers, you get the opportunity to stay in business and win for the long haul.